Authors Kelley and Littman discuss IDEO’s Strategies for beating the devil’s advocate and driving creativity throughout your organization.
This 2005 book, is an excellent read to understand how corporations can tap into their potential and foster an innovation culture. An easy and enjoyable read, the book describes 10 temporary personas—storyteller, hurdler, experimenter, cross-pollinator, anthropologist, caregiver, set designer, experience architect, director, and collaborator.
you can assume to drive 360-degree innovation. Engaging stories and tips on how to deal with damning cynics by donning “suitable” hats make this book an absolute gem.
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