Experimentation Works: The Surprising Power of Business Experiments is a book by Harvard Business School professor Stefan Thomke that explores the power of experiments in business
. The book outlines best practices for experimentation, illustrates how these practices work at leading companies, and answers some fundamental questions about experimentation
.Experimentation can be used to improve customer experiences, try out new business models, or develop new products
. It is essential for organizations to develop an experimentation organization that prizes the science of testing and puts the discipline of experimentation at its core
. This organization should be able to detect unusual segments and rigorously test potential improvements
.The book also discusses seven myths of business experiments that can lead to failure if not addressed. These include the belief that experiments are only for digital companies, that experiments are expensive and time-consuming, and that experiments are only useful for small changes
.Experimentation Works provides readers with an understanding of the power of experiments and how to implement them in their own organizations. It is a must-read for any business or organization looking to embrace an experimentation culture
